Marketing And The Future Of Online Selling
A business without a lead generating website is losing out on potential revenue. COVID-19 really gave businesses the wakeup call that online is the top way to market your business and service your buyers.
At ECOCAUSE, we want to see all businesses succeed and we’ll work with your business to accelerate your presence and sales online.
Can Your Organization Have a Better Website and Online Marketing?
A growth driven business is consistently building customer relationships and sales online. They have an interactive and informative website that is consistently generating leads through a high volume of strategic content that is easily accessible.
A Growth Driven Organization:
- Has strategic online sales goals and metrics to determine success
- Understands their target audience and their online expectations
- Realizes the importance of having a current website
- Consistently engages with buyers online through their website
- Wants to be known as a leader in their industry and believes in the power of storytelling online
- Produces more relevant and valuable content that they’re buyers want to read and convert on
- Invests in training their employees through easy to access online platforms
- Provides transparent reporting to all of their stakeholders on CSR and environmental programming
Consumers need to be able to understand where their money is going and trust that your business is doing exactly what it says it’s doing. Sharing how your business works, your approach to achieving your goals, and how your product or service can make their lives and this world better is very important.
What is Online Marketing?
Online marketing is the practice of leveraging your website and web-based channels to spread a message about your company’s brand, products, or services to your potential customers. The objective of online marketing is to reach potential customers through the channels where they spend their time reading, searching, shopping, and socializing online.
If you want your business to thrive through any disruptions and be remembered as one of the best, then you need to start making changes today and better your online strategy.
Growth Driven Website Design
Growth-driven design is a new approach to web design aimed at creating a continual peak-performing website. Websites are meant to be interactive and flexible to meet your buyers changing demands; our growth driven design website is founded on the principle of continuous improvement to increase sales.
We use this process for all of our B2B websites and B2C ecommerce websites.
Our growth driven design process have two phases:
PHASE 1 Launch
The initial phase is when we develop the web design strategy, come up with a “wish list” of features for the site and then builds a “launch pad” website.
- Fundamental Assumptions: Value propositions for products or services, understanding what information your users are looking for.
- Personas, Questions and Goals: Who your target audience is and what they’re looking for when they visit your website.
- User Research: A detailed understanding of your website users and their buying behaviors.
- Journey Mapping: An analysis of what your buyers do before they purchase, including the types of information they consume, the touch points they have with your business, and the pages on your website they might visit.
- Global Strategy: An overall strategy for incorporating this analysis into your new website’s design.
PHASE 2 The GDD Cycle
Once the launch pad website is up, the remaining 11 months of the year are spent on improving and fine-tuning the performance of the site. This is done through a three-stage process that involves planning, developing, learning what your buyers are looking for.
- Boosting Conversion: Conversion points, user path, testing value propositions
- Improving User Experience: Changes to navigation, blog layout and development
- Personalizing to the User: Tailored content foryour buyers journey, content development, and smart forms.
If you are using your website as part of your sales strategy to attract new customers and increase sales, a Growth Driven Website design is the most cost effective, results focused option. Contact us to start seeing more revenue online!
ECommerce Design
A robust eCommerce website serves as the foundation of your online retail business, and ECOCAUSE understands the importance of utilizing the latest technology to maximize profitability. Our eCommerce solutions offer the best in standard features and functionality while remaining agile and completely customizable.
Drive Sales Across All Devices
With a desktop, tablet, and mobile responsive eCommerce website, you’ll have control over how your visitors see your store. This control means you’ll be able to optimize for usability and conversions on all devices, no matter how your customer is shopping.
From Homepage to Checkout, Fast!
Developed using the latest technology and standards, you’ll have a blazing fast website that allows customers to go from browsing to checkout in seconds!
Easily Manage Your Content & Scale
Websites edits are a breeze via a user-friendly content management system (CMS), requiring no technical skills or HTML knowledge. Easily add or edit pages, categories, products, articles, blog posts, banners, all from a user-friendly interface.
A Powerful ECommerce Marketing Suite
From advanced search engine optimization tools to running promotions, our sites are built to give you a suite of powerful marketing tools. Run BOGOs, create landing pages, and drive revenue to your ecommerce website.
Our team will answer your questions, give suggestions and provide you with a detailed ecommerce scope, pricing estimate, and project timeline.
Content Writing
Marketers face many challenges today. In particular, they must adapt in the rapidly shifting online landscape and rely on tight budgets and time to get the job done. Let the ECOCAUSE content development team create content that is guaranteed to connect you to your buyers.
Although we can create content for any business, we specialize in creating content for sustainable businesses. By creating a strategic content marketing plan your business will have a major advantage with our sustainability-based storytelling approach which will resonates with your consumer’s intellect and emotions.
The types of content we create are:
CSR and Environmental Reports
Business Continuity and Stakeholder Communications
E-books, Whitepapers, Industry Reports
Custom Videos
Blog and Email Marketing Development
E- Learning and Environmental Training
Your ECOCAUSE team is ready to work with you to start streamlining your online marketing efforts!
With your goals in mind, we will design or enhance your online presence, create content needed to increase brand awareness and sales, and develop your stakeholder reporting.
Are You Ready to Take Your Business to the Next Level Online?