How Social Media Marketing Grows Clean Beauty Brands

The Challenge:

PureGlow, a sustainable skincare brand, needed to grow without losing its clean beauty values. Like many brands today, they faced a key question: how do you scale while staying true to your mission?

Their goals

Attract and convert conscious beauty consumers

Launch and grow natural skincare lines

Use customer reviews to build trust

Boost engagement and brand loyalty through sustainability

In today’s crowded beauty space, clean ingredients aren’t enough. Brands need intentional social media, AI-powered lead generation, and a strong sustainability story to truly stand out.

Phase 1: Lead Generation & Social Media Funnel

Approach: Strategic Lead Magnet + Paid Ads + Automation

To attract high-quality leads and build a sales funnel, the campaign launched with:

 

  • Lead Magnet: “5 Natural Ingredients for Glowing Skin” – a free skincare guide
  • Ad Campaigns: Instagram and Facebook ads targeted by interest and behaviour
  • Optimized Landing Page: Featuring an AI chatbot for seamless opt-ins

Blown Away by the Value.

After signing up, leads received more than just a discount – they got connection.

 

What customers got:

  • A warm welcome + free skincare guide
  • Expert tips & personalized product picks
  • Exclusive 15% off

 

Results:

  • 5,000+ new leads.
  • 22% email-to-sale conversion rate.
  • Customers felt seen, supported and ready to buy!

Phase 2: Pomegranate Glow Product Launch

Approach: Quiz Funnel + Social Giveaways

With a growing email list and social presence, the Pomegranate Glow Skincare Set was launched with:

Lead Magnet Quiz: “What’s Your Glow Type?”

  • Interactive Quiz: “What’s Your Glow Type?” – matched users to their ideal product
  • Social Media Push: Ads and organic content drove quiz traffic

Giveaway Campaign

Encouraged engagement through a CTA to follow, like, and tag

 

Results:

  • 3,500+ quiz completions
  • 40% increase in social engagement (shares, saves, comments)
  • 15% boost in product sales in the first 30 days

Phase 3: Customer Review & UGC Strategy

Approach: Automated Post-Purchase Engagement

  • Automated emails requested reviews after purchase
  • Customers received 10% off their next order for leaving feedback
  • Reviews were instantly shared on the website and Instagram Stories

 

Results:

  • 40% increase in customer reviews
  • Stronger conversion rates fueled by authentic social proof

Phase 4: Sustainability Engagement – Re:Pure Program

Approach: Loyalty-Driven Zero Waste Program

Partnering with Support PRO Sustainability Experts, the Re:Pure Recycling Program was launched:

  • Customers returned empty skincare containers
  • Each return earned points toward future discounts
  • Campaigns promoted the program via email and social media

 

Results:

  • Higher repeat purchase rates
  • Strengthened reputation as a sustainable beauty leader

Final Results

5,000+ leads generated

22% email-to-sale conversion

15% sales increase after product launch

40% growth in customer reviews

Elevated customer loyalty with Zero Waste rewards

Ready to scale your beauty brand with AI-powered marketing and sustainability strategies?

LET’S TALK!